Ashima Leena

Ashima Leena
: 1993
: New Delhi
: Huma Qureshi, Nargis Fakhri,
: Indian Culture

Ashima Singh is a Bcom graduate from Shri Ram College of Commerce. She passed out from NIFT winning ‘The Best Student Award’.

Leena Singh is a graduate in English with Master’s in English Literature and a lawyer in income tax. The brand was set up in 1993 by the two sisters-in-law. It was a unique combination of a designer Ashima and fashion marketer Leena.

They specialise in Bridal and hand embroidery. They are famed for their special colour effects and a variety of fabric developments.


About the brand: The Ashima-Leena label combines Indian craftsmanship with innovative western silhouettes to create an enigmatic, distinctive look. The brand’s design philosophy strives to bring out the best in every woman through ensembles that are traditional yet contemporary. The eponymous designs are synonymous with high style and impeccable sensibility. Ashima and Leena crafts beautiful drapes in different silhouettes, colours which are adored by the most stylish women all over the world.